Monthly Archives: January 2020

Going against the Grain

Popular opinion, like-mindedness, reference groups, groupthink (diffusion of responsibility), stereotypes, herd (mob) mentality Reference groups are used in order to evaluate and determine the nature of a given individual or other group’s characteristics and sociological attributes. It is the group to which the individual relates or aspires to relate himself or herself psychologically. It becomes the individual’s frame of reference

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